About us
BoConcept for trade professionals
Hej, ekstraordinær professionals
BoConcept Trade & Contract is the B2B division of the internationally recognised brand BoConcept, delivering furniture solutions across the residential, commercial and hospitality sectors.
BoConcept was born in Denmark in 1952 and has grown to become a premium retail and B2B lifestyle brand. We design, produce and sell our own range of contemporary Danish design furniture, accessories and lighting for the living room, dining room, bedroom, office and communal, public and outdoor spaces. Our products are derived from the minds of some of the worlds finest furniture designers. BoConcept collaborates with experts who understand our Danish design history, combining it with modern contemporary trends and technology. Our team curate world-class interior (and exterior) design solutions for Residential, Commercial and Hospitality environments. Including furnishing solutions for Build-to-Rent, Show Homes, Offices, Hotels, Restaurants, Sales Suites and Outdoor areas. We work with Architects & Interior Designers, Landlords, Property Developers, Property Managers and Property Investors to provide the perfect furniture solution for their project.
Discover more
Crafting impressive spaces across these markets
Get to know us
Meet the team
Michel Baumgart
Commercial Director
Jeremy Baddiel
Head of Contract Sales
Alessio Maiolino
Head of Design
Emma Louise Akkad
Trade Sales Manager
Jenna Farmer
Trade & Contract Logistics Manager
Hollie Ross
B2B Stock & Ordering Administrator
Felix Galecki
Contract Operations Manager
Bill Nicolet
Business Development Manager
Marianna Marques Da Silva
Senior Interior Designer
Rianna Barrow
Interior Designer
Nici Thompson
Trade & Contract Logistics Administrator
Robert Prokop
Contract Operations Deputy Manager
We’re unlike anyone else
Our commitment to superior quality, combined with the flexibility of fully customisable designs, offers an ideal solution for crafting unique spaces for your clients. Our furniture maintains an unwavering standard of excellence throughout the entire process, from manufacturing to installation. It is complemented by an extensive and harmonised collection of exceptional BoConcept finishing touches.
Design
We work with some of the most respected designers in Denmark and further afield. They’re all award-winning experts, as you would expect. But perhaps more important is our mutual interpretation of great design: elegant, well considered products that reflect our time and improve our lives.
Customisation, modularity and personalisation
We believe that our designs should never come at a cost to our customers’ individuality or lifestyle. As such, approximately 80-90% of our designs can be adapted for either size, colour, material or components. This ethos is epitomised in the brand’s unrivalled selection of over a hundred and fifty leather and fabric options.
Manufacture
Today over 90% of BoConcept’s furniture is still produced in Denmark and the rest of Europe. Moreover we have the ability to template your products and store these templates for years to come should you ever need them. This alone makes BoConcept truly unique.
History like no other
70 years of BoConcept
It all began in 1952 when two Danish cabinet makers Jens Ærthøj and Tage Mølholm decided to open a furniture factory in a small town called Herning. Their goal was not only to produce quality furniture that looked great, but to create furniture that was functional and worth every penny. Ærthøj and Mølholm got it right. Their vision transformed BoConcept from a small furniture factory to Denmark’s most global furniture chain with more than 300 successful franchised stores in more than 60 countries.
1952
Two Danish cabinet makers Jens Ærthøj and Tage Mølholm establish the company.
The first pieces of furniture are cabinets made of oak veneer with a mid-section of walnut.
1954
They move into their new factory, ‘Ærthøj- Jensen and Mølholm Møbelfabrik’.
Dining room furniture is the main part of the production.
1962
They open a new 1300 m2 factory in Herning, where the company is still located.
Cabinet no. 26 is one of the best-sellers. Wall systems are introduced.
1976
The company changes its name to Denka, with a view to conquer the international markets. The furniture is now ‘customised to the market’.
Flexi, the first flexible furniture system in Denmark, is introduced by Denka.
1984
The company is introduced on the Copenhagen Stock Exchange.
The Capri wall system becomes the first piece of furniture produced according to the knock- down principle.
1983
The first BoConcept Brand Store opens in Belle Epine, Paris. Seven Brand Stores are also opened in France, China and USA.
The Basic wall system is introduced.
1999
The four production facilities in Denmark are merged into one company: Club 8 Company.
2008
Interior Design Service becomes part of the BoConcept shopping 2018 experience.
2012
Despite the financial crisis, the company continues to grow and the online shop is launched.
2016
BoConcept AS/ Denmark was acquired by London based capital investment firm 3i.
2018
BoConcept established itself as a leading brand in the Contract furniture world at Orgatec in Cologne.
The first pieces of furniture are cabinets made of oak veneer with a mid-section of walnut.
2020
New strategic partnership with Haworth, opens new global markets and opportunities.
The first member of the Princeton family is introduced.
2022
BoConcept celebrates its 70th anniversary.
