Become a partner
Discover all the benefits of joining our trade program
Join these and many others
What our partners can benefit from
Exclusive client portal for seamless control
Our extensive client portal offers unparalleled control and insight, granting secure access to your account statistics in a single, user-friendly interface designed to enhance your experience. This portal empowers you to stay well-informed with real-time data, track delivery progress, manage project details, and access a comprehensive suite of tools relevant to our products and services.
Complement your range
Exclusive discount on every full price product
You’ll get an exclusive trade discount on every full-priced item in our entire collection, including furniture and accessories. There’s no minimum order or minimum annual spend required. Apply for a trade account to discover our trade pricing.
Dedicated account manager
As a BoConcept trade partner, each of our clients are assigned their own account manager. They are your single point of contact for all your BoConcept needs. With extensive industry and design experience, they can assist you with product queries, sourcing, customisation, project management, 3D renders, space planning, insights, and much more.
Customise everything to suit your project
What makes our collection unique is the degree of customisation. Looking for a product to suit your design aesthetic and required functionality? Every piece in our collection complements one another, resulting in a perfectly coordinated design, including our accessories. Choose your finish, change the sofa legs or armrests, customise storage systems or even provide your own material (COM). It is easy to find the best solution for your requirements. Your account manager will be able to assist with any customisation you require.
Bring your presentation to life with 3D visuals
Your dedicated account manager can generate 3D visuals and assist with space planning, saving you precious time. Perhaps you’d like to make sure an item fits comfortably in your client’s property or you’d like to make sure the design you’ve chosen works with the aesthetic of a space? By utilising our proprietary software, we can depict any of our products in a multitude of arrangements and finishes. All you need to do is incorporate these visuals into your presentation.
A history like no other
We are leaders in the furniture industry, with over 70 years of experience and more than 350 stores in 65 countries, our global recognition lends our brand an aspirational perception. That perception provides significant added value to our partners.
You can relax knowing that our delivery and installation teams are experienced and highly trained in assembling our collection to provide the high-value service you would expect.
Plus! Our UK-based after-sales service teams partner up with our Danish head quarters to provide unrivalled product support and a fast track parts service once your project is completed.
Stay in control
Unlike others in our industry, we manufacture over 90% of our furniture in Denmark and other parts of Europe. This means we have complete control over the entire furniture process, from ordering to design, manufacturing to delivery, installation and after care service.
Working with incredible clients
Get to know us
Meet the team

Michel Baumgart
Commercial Director

Jeremy Baddiel
Head of Contract Sales

Alessio Maiolino
Head of Design

Emma Louise Akkad
Trade Sales Manager

Jenna Farmer
Trade & Contract Logistics Manager

Hollie Ross
B2B Stock & Ordering Administrator

Felix Galecki
Contract Operations Manager

Bill Nicolet
Business Development Manager

Marianna Marques Da Silva
Senior Interior Designer

Rianna Barrow
Interior Designer

Nici Thompson
Trade & Contract Logistics Administrator

Robert Prokop
Contract Operations Deputy Manager
Become a trade partner today
Apply for your BoConcept trade account now and take advantage of the many great benefits it has to offer.









